When it comes to denim, this season is all about embroidery, colourful patches, distressed materials with a raw DIY feel featuring a unique story and individuality behind each custom piece.
I’ve spent an evening with boohoo where I got to hang out with uber-cool blogger baes, fashion label designers and digital girls behind the brand, all united with the ultimate mission in mind. To design a personalised denim piece with a statement.
Here I am (in the snap above) creating, ripping and patching up. So, from dungarees to bags, here are the essential must-haves you might need in order to customise your own fashion piece:
And just because most of haven’t always got the luxury of time to get creative, alternatively, check out those amazing ready to wear embroidered picks below, from boohoo and more:
We were all really getting into the art of distressing and customising at the boohoo London studio!
…and here it is – the final result!