It’s that time of the year again! As LFW SS17 strikes the capital, I am over-excited to blog about what I have been up to during one of the most significant-to-fashion days in the world. 

This time I’ve collaborated with the mega-talented Ash Martin (check out his page @ashmartinphoto) who I spent a day with attending the shows and taking street styles snaps – from Covent Garden to Brewer Street.

Due to my busy work schedule I could only do one day of watching the shows and being a proper blogger (the rest is usually occupied by either working backstage or getting involved with hair-related events which also means short-term-panic-to-happiness-mode, but in a different kinda way).

There was a pretty awesome line-up this weekend and we got to hang out with Fashion Scout backstage, along with TONI & GUY and The London Makeup School, just to name a few. Make sure to check out @alionawithlove on Instagram for behind the scenes snaps 😉 

Now on to the best part – the  favourite catwalk moments! Ashley Isham found inspiration for his Spring Summer 2017 collection with the idea of traveling in the endless sunshine. 

“Lets think about fabrics and shapes that feel supple and simple, but approach them in an artisanal, couture way.  It’s about taking the concept out of the urban life and burying it back in the sand.” 

The verdict – Ashley Isham’s new collection is a playful yet powerful blend of tropical palette, punchy-sophisticated SS17 ideas finished with hand sewn embroideries to add a distinctive statement.

The hairstyles were divided into sleek and clean for the boys and dual textured ponys (sleek vs eighties big & frizzy) for the girls. Watching Kevin Luchman work his male grooming magic backstage was amazing, I feel truly inspired for sure.

This season the India based Inter National Institute of Fashion Design (INIFD) in association with The London School of Trends (LST) presented Preservation at London Fashion Week. The catwalk was organised by Fashion Scout and took place at the legendary Freemasons Hall. 

Preservation is the result of a competition run by both institutes with over 2000 entries from across 60 premium INIFD Centres in India. It has presented the designs of selected top designers – all winners of the INIFD competition.

I specifically loved the trend-focused hairstyles, created by the TONI & GUY session team and lead by Chie Sato using label.m Professional Haircare. Hair was blow-dried smooth, sleeked back using gel and hairspray and then set for an hour before being visibly secured with a hair bungee at the nape.

My London Fashion Week outfit details:

Along with my fave perspex Ego booties, Primark pleated skirt, Topshop sunnies, Smashglam accessories and a lace up Lookbookstore top, I finished the style with embroided vintage style jacket and a statement clutch from Sammydress.

I also had a pleasure of meeting the lovely @iamheeapark who randomly interviewed me in the midle of Soho with questions about my background, street style, favourite fashion picks and more. You can watch her video here:

A special thanks to POP PR for making my time fabulous this season – I can’t wait for the next LFW already. And now, let the London Fashion Weekend commence! ©