It’s… London Fashion Week! Which is definitely a great excuse to glam-it-all-up whilst exploring all the hottest British fashion spots and discovering with the hottest SS16 trends! Oh, and I nearly forgot about the most important one – getting your hair done.

As most of you already know,  LFW has now officially moved from Somerset House to a rather quirky-yet-central location, and to celebrate its new home, the iconic hair brand ghd has launched a provocative pop-up hair styling studio in the heart of Soho – S&M (which stands for Sleek & Movement, actually).

Cutting-edge styling sessions are now offered to the most fashionable attendees, press and beauty bloggers to have their hair transformed into Spring / Summer 2016 looks forecasted by ghd UK brand ambassador Zoe Irwin. Ashley Roberts from Pussycat Dolls, DJ Zara Martin and presenter Lisa Snowden were one of the first guests to come and get their hair styled by ghd brand ambassadors, art team and the style squad.

I’m super-happy to be taking part and styling hair for this mega event as a part of my ghd style squad! ..So, let’s admit it – this LFW-ready ghd studio selfie is an absolute must:

I’m also totally loving the studio layout – split into two styling and socialising sections, featuring S&M-inspired and eye-catching furniture pieces including key-hole cut padded panels, a kinky gold love seat and a rotating leather bed.

Image credits: Hanson Images, Getty / David M. Benett

So, are you more of a sleek seductress? Or do you prefer some kink? Here’s a competition ghd are currently hosting.. Share a photo of your best sleek or movement style on Instagram with ‪#‎tamethekink‬ for your chance to win a prize.