Eat. Sleep. Blog. Repeat.

‘Shoreditch bound or… SLOGAN TEES ROCK THE TOWN!’

It’s funny how you would think that the above title pretty much gives it all away, yet there’s plenty more to discover about my day / night out and the location shoot in the edgy heart of East London – the very stylish and multicultural Shoreditch.

Apart from the fascinating street art scene, vintage boutiques and a bag of memories from my old workplace on Fashion Street (right where Jack the Ripper has finished off his victims apparently), I have discovered some new uber-cool and vibrant locations to hang around.

Fact: it’s probably of one the few places in London, along with Camden, where you will combine your brightest bra (as a top) with a ripped denim dungaree to blend in with the crowd just perfectly!

As recently designed by myself, find my featured ‘Eat.Sleep.Blog.Repeat’ crop top in the ‘Bloggers Collection’ section at along with the other stylish slogan pieces!

Slogan Crop Top • American Apparel, exclusively by Rock on Ruby
Ripped Jeans • DIY
MOTO Denim Shirt • Topshop
Blazers • Nike
‘South London’ Hat • New Era, Footasylum

Photography by Sasha Freemind